Image repair in late night comedy: Letterman and the Palin joke controversy

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• 作者：Josh  ; Compton^a ;   ; ^{josh.compton@dartmouth.edu} ; Brett  ; Miller^b
• 关键词：Image repair ; Image restoration ; Public relations ; Late night comedy
• 刊名：Public Relations Review
• 出版年：2011
• 出版时间：November 2011
• 年：2011
• 卷：37
• 期：4
• 页码：415-421
• 全文大小：244 K

文摘

David Letterman, host of The Late Show, told a joke about Sarah Palin's daughter during one of his nightly monologues. During the ensuing controversy, Letterman offered two extended statements about the joke. Approaching Letterman's responses from the perspective of Benoit's image repair typology reveals three primary strategies: denial, mortification, and corrective action. While Letterman's first attempt to resolve the controversy failed, his second attempt was largely successful. Implications for public relations image repair strategies are offered.