Determinants of fast-food consumption. An application of the Theory of Planned Behaviour

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• 作者：Kirsten I. Dunn^a ; ^b ; ^e ; ^{kirsten.dunn@adelaide.edu.au"" rel=""nofollow} ; ^{kirsten.dunn@flinders.edu.au"" rel=""nofollow} ; Philip Mohr^c ; Carlene J. Wilson^b ; ^d ; Gary A. Wittert^a
• 关键词：Theory of Planned Behaviour ; Fast food ; Obesity
• 刊名：Appetite (APPET)
• 出版年：2011
• 出版时间：October 2011
• 年：2011
• 卷：57
• 期：2
• 页码：349-357
• 全文大小：437 K

文摘

This study applied and extended the Theory of Planned Behaviour (TPB; Ajzen, 1988) in an examination of the variables influencing fast-food consumption in an Australian sample. Four hundred and four participants responded to items measuring TPB constructs and retrospective and prospective measures of fast-food consumption. Additional independent variables included: Consideration of Future Consequences (Strathman, Gleicher, Boninger, & Edwards, 1994), Fear of Negative Evaluation (Leary, 1983), and Self-Identification as a Healthy Eater Scale (Armitage & Conner, 1999a). Structural Equation Modeling (SEM) was used to examine predictors of consumption. SEM indicated that the TPB successfully predicted fast-food consumption. Factor analyses assisted in the definition of constructs that underlay attitudes towards fast foods. These constructs were included in an ‘extended’ TPB model which then provided a richer source of information regarding the nature of the variables influencing fast-food consumption. Findings suggest that fast-food consumption is influenced by specific referent groups as well as a general demand for meals that are tasty, satisfying, and convenient. These factors reflect immediate needs and appear to override concerns about longer-term health risks associated with fast food. Results are discussed in the context of possible applications.