New cationic cyanine dyes, containing electron donor 10-alkyl-phenothiazine and electron acceptor pyridinium units connected through a vinylene bridge were conveniently synthesized by microwaves assisted condensation of phenothiazine carbaldehyde with methylpyridinium salts in dry media. Their photophysical properties revealing strong absorption bands in 440-470聽nm region (蓻聽鈮埪?04-105) and large Stokes shifts of fluorescence emission (610-750聽nm) in solid state were supported by computational data using TDDFT level of theory. The redox behavior of PVP was studied by means of electrochemical and biocatalytical oxidation processes.