Exploring the effects of online customer reviews, regulatory focus, and product type on purchase intention: Perceived justice as a moderator

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• 作者：Chia-Lin Hsu^a ; ^{xjl6@ulive.pccu.edu.tw} ; Li-Chen Yu^a ; ^{yulichen0415@gmail.com} ; Kuo-Chien Chang^b ; ^{kcchang@mail.chihlee.edu.tw}
• 关键词：Online customer reviews ; Regulatory focus ; Product type ; Purchase intention ; Perceived justice
• 刊名：Computers in Human Behavior
• 出版年：2017
• 出版时间：April 2017
• 年：2017
• 卷：69
• 期：Complete
• 页码：335-346
• 全文大小：462 K
• 卷排序：69

文摘

The impacts of online customer reviews and regulatory focus on purchase intention. We show regulatory fit has a more significant effect on purchase intention. Product type moderates the link between regulatory fit and purchase intention. We confirm the moderating effect of perceived justice.