Stenocereus pruinosus fruits are a potential source of natural yellow food colorants. Pitaya yellow pigments are stabilized by low-temperature storage and ascorbic acid. H° values of beverages pigmented with betaxanthin were 64.6 to 87.1. H° values of gummies pigmented with betaxanthin were 69.0 to 86.2. Betaxanthins were more stable in gelatin gummies than in beverages.