Continuance intention to use MOOCs: Integrating the technology acceptance model (TAM) and task technology fit (TTF) model
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- 作者：Bing Wu ; ww_bing@163.com ; Xiaohui Chen
- 关键词：MOOCs ; TAM ; TTF ; MOOCs features ; Social motivations ; Continuance intention
- 刊名：Computers in Human Behavior
- 出版年：2017
- 出版时间：February 2017
- 年：2017
- 卷：67
- 期：Complete
- 页码：221-232
- 全文大小：566 K
- 卷排序：67
文摘
Integrating the TAM and TTF model provides a better understanding of MOOCs. Perceived usefulness and attitude are critical to the continuance intention. Perceived usefulness is a significant mediator for continuance intention. Perceived ease of use and social influence do not influence attitude. Task-technology fit and reputation predict continuance intention.