Search product and experience product online reviews: An eye-tracking study on consumers' review search behavior
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- 作者：Jing Luan luanjing1408@buaa.edu.cn" class="auth_mail" title="E-mail the corresponding author ; Zhong Yao ; iszhyao@buaa.edu.cn" class="auth_mail" title="E-mail the corresponding author ; FuTao Zhao zhaofutao@buaa.edu.cn" class="auth_mail" title="E-mail the corresponding author ; Hao Liu dchdf3377@sina.com" class="auth_mail" title="E-mail the corresponding author
- 关键词：Online review ; Search product ; Experience product ; Schema congruity ; Eye-tracking study
- 刊名：Computers in Human Behavior
- 出版年：2016
- 出版时间：December 2016
- 年：2016
- 卷：65
- 期：Complete
- 页码：420-430
- 全文大小：1721 K
文摘
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Product type and review nature are considered to explore review search behavior.
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Use two methods to validate are view-product congruity proposition.
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Compare the results from a self-report survey and an eye-tracking method.
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Show a good example to employ neurocognitive method to explore consumer behavior.