Influence of label design on children’s perception of two snack foods: Comparison of rating and choice-based conjoint analysis
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- 作者：Gastó ; n Aresa ; b ; gares@fq.edu.uy" class="auth_mail" title="E-mail the corresponding author ; Alejandra Arrú ; ab ; Lucí ; a Antú ; neza ; Leticia Vidala ; Leandro Machí ; nb ; Joseline Martí ; nezc ; Marí ; a Rosa Curutchetc ; Ana Gimé ; neza ; b
- 关键词：Traffic light system ; Characters ; Childhood ; Food marketing
- 刊名：Food Quality and Preference
- 出版年：2016
- 出版时间：October 2016
- 年：2016
- 卷：53
- 期：Complete
- 页码：1-8
- 全文大小：1113 K
文摘
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The influence of label design on school-aged children’s perception of snack foods was studied.
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Rating-based conjoint was not able to significantly discriminate among labels.
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Choice-based conjoint performed better and was easier to understand for children.
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Cartoons and nutrient claims positively affected children’s preferences of yogurt and sponge cake.
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Implications for research and policy making in label design for children are discussed.