When do changes in consumer preferences make forecasts from choice-based conjoint models unreliable?

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• 作者：Sheik Meeran^a ; ^{s.meeran@bath.ac.uk} ; Semco Jahanbin^a ; Paul Goodwin^a ; Joao Quariguasi Frota Neto^b
• 关键词：Forecasting ; New product forecasting ; Choice based conjoint ; Attribute coefficient change ; Longitudinal study
• 刊名：European Journal of Operational Research
• 出版年：2017
• 出版时间：16 April 2017
• 年：2017
• 卷：258
• 期：2
• 页码：512-524
• 全文大小：2531 K
• 卷排序：258

文摘

Consumer preferences for different attributes in both functional and innovative products vary significantly over time. The change in consumer preferences for different attributes is greater for products that have high technological complexity and shorter life-cycles. The assumption of static consumer preference for different attributes can lead to inaccurate market share forecast for high-tech, short life-cycle products.