Routine contraction in good times: An example of a typical prototype development routine

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• 作者：Mahua Guha ; ^{mahua.guha@iimrohtak.ac.in" class="auth_mail" title="E-mail the corresponding author} ; Gopal Das ^{gopal.das@iimrohtak.ac.in" class="auth_mail" title="E-mail the corresponding author}
• 关键词：Organizational routines ; Routine contraction ; Prototype development ; Analogy
• 刊名：Journal of Business Research
• 出版年：2017
• 出版时间：January 2017
• 年：2017
• 卷：70
• 期：Complete
• 页码：145-152
• 全文大小：469 K

文摘

The general wisdom in the routine literature is that routine contraction happens as a response to adverse situation. This study examines routine contraction even during non-adverse situations. Here, routine contraction is operationalized as the shrinkage of resources. The data is hand collected from the public website of the National SCRABBLE^® Championship, 2010. Here, each SCRABBLE^® routine is an analogy of a prototype development routine. The higher order relationships between SCRABBLE^® routines and prototype development routines in a second generation Stage Gate^® product development process are mapped following structure mapping theory. The results of panel regressions indicate that the performance of a routine at a particular time (t₀) positively affects contraction of the same routine at an immediately later time (t₁). Efficiency moderates this relationship. Routine contraction may happen even in good times. The paper closes with theoretical contribution and managerial implications of these results.