Does negative advertising affect giving behavior? Evidence from campaign contributions

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• 作者：Sarah Niebler^a ; Carly Urban^b ; ^{carly.urban@montana.edu}
• 关键词：Campaign contributions ; Negative advertising ; Primary elections ; Fundraising ; Donations
• 刊名：Journal of Public Economics
• 出版年：2017
• 出版时间：February 2017
• 年：2017
• 卷：146
• 期：Complete
• 页码：15-26
• 全文大小：426 K
• 卷排序：146

文摘

This paper contributes to an ongoing literature understanding why individuals contribute to campaigns and in general. We document the persistence in giving across primary and general elections within the same cycle. This persistence decreases when campaigns are particularly negative in the primary portion of the election. This suggests that when candidates within the same party attack one another, initial supports are less likely to back their party.