Limited prior research on differences between those who do and do not untag photos.
Prior literature has not studied the untagging practices among adolescent Facebook users.
Cross-sectional survey that was organized with 380 adolescent Facebook users (aged 12–18) years).
Adolescents differed in demographics, accessibility, regret experience and management of digital photos.
Sociability and time lapse in realising regretted experience predicted the tendency to untag.