E-marketing education in transition: An analysis of international courses and programs
详细信息 查看全文
- 作者：Abdel Monim Shaltoni ashaltoni@alfaisal.edu" class="auth_mail" title="E-mail the corresponding authorAuthor Vitae
- 关键词：E-marketing education ; e-dilemma ; The Internet ; Programs
- 刊名：The International Journal of Management Education
- 出版年：2016
- 出版时间：July 2016
- 年：2016
- 卷：14
- 期：2
- 页码：212-218
- 全文大小：225 K
文摘
- class="listitem" id="list_ulist0010">
- class="label">•
E-marketing education is going through a transitional period at different levels.
- class="label">•
E-marketing courses and programs are expected to grow with several titles.
- class="label">•
Topics covered in E-marketing courses vary due to the “e-dilemma”.