The impact of customer returns in a supply chain with a common retailer
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- 作者：Hui Yanga ; yanghui@njust.edu.cn" class="auth_mail" title="E-mail the corresponding author ; Jing Chenb ; jchen@dal.ca" class="auth_mail" title="E-mail the corresponding author ; jc200808@gmail.com" class="auth_mail" title="E-mail the corresponding author ; Xu Chenc ; xchenxchen@263.net" class="auth_mail" title="E-mail the corresponding author ; Bintong Chend ; bchen@udel.edu" class="auth_mail" title="E-mail the corresponding author
- 关键词：Customer returns policy ; Game theory ; Pricing ; Money-back guarantee ; Supply chain management
- 刊名：European Journal of Operational Research
- 出版年：2017
- 出版时间：1 January 2017
- 年：2017
- 卷：256
- 期：1
- 页码：139-150
- 全文大小：1221 K
文摘
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A supply chain faces customer returns in which two competing manufacturers supply product to a common retailer.
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We show that an MBG is an equilibrium policy in the supply chain if the net salvage value is positive.
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MBGs benefit both the retailer and the new brand manufacturer, but hurt the well-known brand manufacturer.
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MBGs expands the overall market in the supply chain.