The role of nutrition labels and advertising claims in altering consumers' evaluation and choice
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- 作者：Svetlana Bialkova ; s.e.bialkova@utwente.nl" class="auth_mail" title="E-mail the corresponding author ; Lena Sasse l.c.sasse@student.utwente.nl" class="auth_mail" title="E-mail the corresponding author ; Anna Fenko a.fenko@utwente.nl" class="auth_mail" title="E-mail the corresponding author
- 关键词：Nutrition labels ; Advertising (health/hedonic) claims ; Taste ; Health ; Buying intention
- 刊名：Appetite
- 出版年：2016
- 出版时间：1 January 2016
- 年：2016
- 卷：96
- 期：Complete
- 页码：38-46
- 全文大小：1143 K
文摘
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Health-pleasure trade-off mechanisms and well-informed choice are addressed.
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Reduced fat/sugar label, health/taste benefit claims on packages were manipulated.
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Taste benefit augmented the taste experience and buying intention.
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Health benefit reduced taste perception but only for hedonic product category.
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The findings call for standards to avoid the use of misleading information on pack.