Quality coordination with extended warranty for store-brand products
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- 作者：Dung T. Mai1 ; a ; dung.mai@okstate.edu" class="auth_mail" title="E-mail the corresponding author ; Tieming Liu ; a ; tieming.liu@okstate.edu" class="auth_mail" title="E-mail the corresponding author ; Michael D.S. Morris2 ; b ; michael.ds.morris@okstate.edu" class="auth_mail" title="E-mail the corresponding author ; Shuzhen Sun1 ; a ; dung.mai@okstate.edu" class="auth_mail" title="E-mail the corresponding author
- 关键词：Store brand ; Private label ; Extended warranty ; Quality coordination ; Mechanism design
- 刊名：European Journal of Operational Research
- 出版年：2017
- 出版时间：16 January 2017
- 年：2017
- 卷：256
- 期：2
- 页码：524-532
- 全文大小：1166 K
文摘
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First attempt to use extended warranties (EW) to coordinate the quality of store-brand products.
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Product quality is endogenous and the probability of failure depends on the manufacturer’s effort.
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Examine three EW contracts: fixed fee, proportional sharing, and manufacturer direct.
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All the three contracts provide incentives for the manufacturer to improve the product quality.
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The manufacturer-direct contract achieves the highest quality and profit among the three.