The economic and social importance of unorganized retailers in rural India
详细信息 查看全文
- 作者：Dev Narayan Sarkara ; devnarayan.sarkar@gmail.com" class="auth_mail" title="E-mail the corresponding author ; Kaushik Kundub ; kaushik.kundu1972@gmail.com" class="auth_mail" title="E-mail the corresponding author
- 关键词：Socio-economic importance ; Rural unorganized retailer ; Consumer purchase opinion ; Retailers' influence ; Consumer dependence ; India
- 刊名：Journal of Rural Studies
- 出版年：2016
- 出版时间：February 2016
- 年：2016
- 卷：43
- 期：Complete
- 页码：159-172
- 全文大小：993 K
文摘
- class="listitem" id="list_ulist0010s">
- class="label">•
Reasons for socio-economic importance of rural retailers are identified.
- class="label">•
Rural unorganized retailers are found to play an opinion-formation role.
- class="label">•
Reasons for influence: credit-extension, selective-stockholding and barter-system.
- class="label">•
Social and economic importance as a means of self-employment and rural trade.
- class="label">•
Rural retailers enable diffusion of innovation, microfinance and food security.