How gamification motivates visits and engagement for online academic dissemination - An empirical study
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- 作者：Ming-Shiou Kuo mitchell@mail.npust.edu.tw" class="auth_mail" title="E-mail the corresponding author ; Tsung-Yen Chuang ; chuangyen@mail.nutn.edu.tw" class="auth_mail" title="E-mail the corresponding author
- 关键词：Gamification ; Academic dissemination ; Game elements ; Game mechanisms ; Web analytics
- 刊名：Computers in Human Behavior
- 出版年：2016
- 出版时间：February 2016
- 年：2016
- 卷：55
- 期：part_PA
- 页码：16-27
- 全文大小：4584 K
文摘
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A university level empirical gamification study for educational content and context.
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The dedicated LOPUPA platform was developed to implement gamification strategies.
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Google Analytics was used to parse the internet users' behaviors rather than classroom surveys.
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A promotion plan was proposed to attract various visitors, e.g., faculty members, students, the general public and companies.
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Key gamification mechanisms were identified for gamifying a website like LOPUPA.