Functional or emotional? How Dutch and Portuguese conceptualise beer, wine and non-alcoholic beer consumption
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- 作者：Ana Patricia Silvaa ; d ; patricia.silva@wur.nl" class="auth_mail" title="E-mail the corresponding author ; Gerry Jagera ; gerry.jager@wur.nl" class="auth_mail" title="E-mail the corresponding author ; Roelien van Bommela ; roelienvanbommel@gmail.com" class="auth_mail" title="E-mail the corresponding author ; Hannelize van Zylb ; hannelize.vanzyl@heineken.com" class="auth_mail" title="E-mail the corresponding author ; Hans-Peter Vossc ; hanspeter.voss@vossid.com" class="auth_mail" title="E-mail the corresponding author ; Tim Hoggd ; thogg@porto.ucp.pt" class="auth_mail" title="E-mail the corresponding author ; Manuela Pintadod ; mpintado@porto.ucp.pt" class="auth_mail" title="E-mail the corresponding author ; Cees de Graafa ; kees.degraaf@wur.nl" class="auth_mail" title="E-mail the corresponding author
- 关键词：Conceptualisations ; Emotions ; Beverage choice ; Drinking behaviour ; Qualitative research ; Cross-cultural ; Beer ; Wine ; Non-alcoholic beer
- 刊名：Food Quality and Preference
- 出版年：2016
- 出版时间：April 2016
- 年：2016
- 卷：49
- 期：Complete
- 页码：54-65
- 全文大小：653 K
文摘
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Beer, wine and NAB have different conceptualisations for moderate consumers.
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For Dutch and Portuguese the conceptual profile of each beverage is similar.
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NAB has a limited conceptual content, which is mostly functional as a substitute.
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NAB evokes mostly neutral and negative emotional responses.
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Beer and wine are rich in both functional and emotional content.