Predicting green product consumption using theory of planned behavior and reasoned action
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- 作者：Justin Paula ; profjust@gmail.com" class="auth_mail" title="E-mail the corresponding author ; Justin.paul@upr.edu" class="auth_mail" title="E-mail the corresponding authorAuthor Vitae ; Ashwin Modia ; ashwin_modi@yahoo.com" class="auth_mail" title="E-mail the corresponding author ; ashwin.modi@upr.edu" class="auth_mail" title="E-mail the corresponding authorAuthor Vitae ; Jayesh Patelb ; jayesh.jd@gmail.com" class="auth_mail" title="E-mail the corresponding authorAuthor Vitae
- 关键词：Green products ; Purchase intention ; Theory of Planned Behavior ; Consumer attitude ; Environmental concern ; Validity ; Structural equation modeling
- 刊名：Journal of Retailing and Consumer Services
- 出版年：2016
- 出版时间：March 2016
- 年：2016
- 卷：29
- 期：Complete
- 页码：123-134
- 全文大小：657 K
文摘
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The extended Theory of Planned Behavior (TPB) has higher utility over TPB and TRA as a research framework in explaining purchase intention.
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Environmental concern has equal and significant effect on attitude and perceived behavioral control.
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Subjective norm does not predict purchase intention for green products in India.