Investigating the effects of mailing variables and endogeneity on mailing decisions
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- 作者：Nadine Schrö ; der ; nadine.schroeder@wiwi.uni-regensburg.de" class="auth_mail" title="E-mail the corresponding author ; Harald Hruschka1 ; harald.hruschka@wiwi.uni-regensburg.de" class="auth_mail" title="E-mail the corresponding author
- 关键词：(D) OR in marketing ; Specification of mailings ; Mixture of Dirichlet Processes ; Endogeneity ; Dynamic optimization
- 刊名：European Journal of Operational Research
- 出版年：2016
- 出版时间：16 April 2016
- 年：2016
- 卷：250
- 期：2
- 页码：579-589
- 全文大小：878 K
文摘
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Distinguish between different types of mailing variables.
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Control for unobserved heteregoeneity
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Control for endogeneity.
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Find (super-)saturation effects of mailings.
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Perform dynamic optimization of mailings.