The rapid growth of engineering knowledge has resulted in continuous expansion of novel technologies and materials that can be used in designing new products and processed. Computer- and web-based technologies allowed engineers to significantly shorten the development of novel artefacts. These advances intensified the competition between engineering companies and shortened the lifespans of the majority of engineering products. As a result, practicing engineers are now expected to deliver creative designs to markets much more swiftly than ever before. This paper presents the results of a survey that intended to establish the ways and the means of enhancing engineering creativity that suit the engineering industry of the 21st Century. This study engaged 46 engineering experts from the major international corporations who utilised numerous creativity techniques including TRIZ in their day-to-day engineering work. It had been found that the surveyed engineering experts think that in the current Information age (i) knowledge beyond engineering profession is more important for creativity than the discipline knowledge; (ii) learning creativity methods and problem solving heuristics is more important than acquiring additional discipline knowledge; (iii) the problem solving stage of identifying and understanding a problem is the key to a creative solution.