The influences of airline brand credibility on consumer purchase intentions
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- 作者：Shih-Ping Jeng jengsp@mail.ntou.edu.tw" class="auth_mail" title="E-mail the corresponding author
- 关键词：Airline brand credibility ; Purchase intention ; Decision convenience ; Affective commitment
- 刊名：Journal of Air Transport Management
- 出版年：2016
- 出版时间：August 2016
- 年：2016
- 卷：55
- 期：Complete
- 页码：1-8
- 全文大小：327 K
文摘
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This study demonstrates the effect of airline brand credibility on consumer response.
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Airline brand credibility has signaling and relationship marketing roles in consumer decisions.
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Decision convenience fully mediates the relationship between airline brand credibility and purchase intention.
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Airline brand credibility increases consumer purchase intention by enhancing affective commitment.