Implementing global corporate citizenship: An integrated business framework

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• 作者：Victoria L. Crittenden^a ; ^{crittend@bc.edu"" rel=""nofollow} ; William F. Crittenden^b ; ^{w.crittenden@neu.edu"" rel=""nofollow} ; Christopher C. Pinney^c ; ^{chris.pinney@aspeninstitute.org"" rel=""nofollow} ; Leyland F. Pitt^d ; ^{lpitt@sfu.ca"" rel=""nofollow}
• 关键词：Global corporate citizenship ; Operating environment ; Management domains ; Stakeholders ; Social reporting
• 刊名：Business Horizons
• 出版年：2011
• 出版时间：September-October 2011
• 年：2011
• 卷：54
• 期：5
• 页码：447-455
• 全文大小：248 K

文摘

Recent economic, social-political, and natural disasters have all served to highlight the fragility of the global marketplace. As such, it is no longer questioned as to whether or not companies should be good corporate citizens; that is a given. Rather, concern in the 21^st century centers on how businesses can become better global corporate citizens. Unfortunately, without clear guidance regarding how this may be accomplished, global corporate citizenship will remain a fringe activity and not become a critical component of an organization's core business strategy. The integrated framework presented herein identifies key elements and tips for implementing a business-based approach to global corporate citizenship.