文摘
This paper investigated the common success or failure factors leading to the market results of IPTV, VoIP, W-LAN, WiBro, T-DMB, and S-DMB services in Korea. The success of IT services was mainly due to meeting customer needs, low facility investment costs, service competitiveness, support of ecosystem, and active marketing activities. The absence of a business model was related to the partial success of IT services. Government policy affected IT services’ success or failure.