Climate visuals: A mixed methods investigation of public perceptions of climate images in three countries

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• 作者：Daniel A. Chapman^a ; Adam Corner^b ; ^c ; Robin Webster^b ; Ezra M. Markowitz^d ; ^{emarkowitz@eco.umass.edu}
• 关键词：Climate imagery ; Visual communication ; Imagery ; Public engagement ; Mixed-methods
• 刊名：Global Environmental Change
• 出版年：2016
• 出版时间：November 2016
• 年：2016
• 卷：41
• 期：Complete
• 页码：172-182
• 全文大小：451 K
• 卷排序：41

文摘

Little extant climate change communication research examines the impact of imagery. Perceived authenticity and credibility importantly influenced image evaluations. Familiar climate images were easily understood but also attracted cynicism. Images of ‘solutions’ produced positive affective responses and less polarization. Images of ‘impacts’ produced greater intentions towards personal behavioral change.