Think Again Before You Buy: The Relationship between Self-regulation and Impulsive Buying Behaviors among Jakarta Young Adults
详细信息 查看全文
- 作者：Yoseph Dedy Pradipto ; ypradipto@binus.edu" class="auth_mail" title="E-mail the corresponding author ; Caroline Winata ; Kharisma Murti ; Afifah Azizah
- 关键词：Self-regulation ; impulsive buying behavior ; young adults ; monetary issues
- 刊名：Procedia - Social and Behavioral Sciences
- 出版年：2016
- 出版时间：23 June 2016
- 年：2016
- 卷：222
- 期：Complete
- 页码：177-185
- 全文大小：158 K
文摘
Impulsive buying behavior is a phenomenon that usually occurs among groups of individuals who have just started to earn income in metropolitan cities such as Jakarta. Young adults are on a stage in their lives where they experience a transition from being financially dependent to fully financially independent individuals. This stage is also marked by the establishment of certain goals that are usually related to monetary issues. Thus, self-regulation is needed to control urges for impulsive buying of unnecessary goods. The result of the study indicates that a negative correlation exists between self-regulation and impulsive buying behavior (r = -.267, p<0.01).