Impact of supply chain power and drop-shipping on a manufacturer’s optimal distribution channel strategy

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• 作者：Dennis Z. Yu ; ^a ; ^{dyu@clarkson.edu} ; Taesu Cheong^b ; ^{tcheong@korea.ac.kr} ; Daewon Sun^c ; ^dsun@nd.edu
• 关键词：Supply chain ; Drop-shipping ; Power structure ; Pricing ; Competition
• 刊名：European Journal of Operational Research
• 出版年：2017
• 出版时间：1 June 2017
• 年：2017
• 卷：259
• 期：2
• 页码：554-563
• 全文大小：792 K
• 卷排序：259

文摘

We study a manufacturer’s optimal distribution channel strategy. The manufacturer uses both online and traditional retail channels. Either drop-shipping or batch ordering can be online channel’s order fulfillment policy. An online channel with drop-shipping may not be preferred as a dominant retail channel. Online channel’s market share plays a crucial role in the selection of drop-shipping.