Interaction of pricing, advertising and experience quality: A dynamic analysis
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- 作者：Jonathan P. Caulkinsa ; caulkins@andrew.cmu.edu" class="auth_mail" title="E-mail the corresponding author ; Gustav Feichtingerb ; c ; gustav@eos.tuwien.ac.at" class="auth_mail" title="E-mail the corresponding author ; Dieter Grassb ; dieter.grass@tuwien.ac.at" class="auth_mail" title="E-mail the corresponding author ; Richard F. Hartl ; d ; richard.hartl@univie.ac.at" class="auth_mail" title="E-mail the corresponding author ; Peter M. Korte ; f ; kort@uvt.nl" class="auth_mail" title="E-mail the corresponding author ; Andrea Seidlb ; d ; andrea.seidl@tuwien.ac.at" class="auth_mail" title="E-mail the corresponding author
- 关键词：System dynamics ; Marketing ; Optimal control ; History-dependence ; Skiba point
- 刊名：European Journal of Operational Research
- 出版年：2017
- 出版时间：1 February 2017
- 年：2017
- 卷：256
- 期：3
- 页码：877-885
- 全文大小：634 K
文摘
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Innovative marketing model involving experience quality is proposed.
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Optimal marketing mix is determined.
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Guidelines for subsidizing quality are derived.
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History dependent equilibria (indifference threshold, Skiba point) are identified.