Boosting safety behaviour: Descriptive norms encourage child booster seat usage amongst low involvement parents
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- 作者：Jennifer Jeffreya ; jjeffr3@uwo.ca" class="auth_mail" title="E-mail the corresponding author ; Jodie Whelanb ; whelanj@yorku.ca" class="auth_mail" title="E-mail the corresponding author ; Dante M. Pirouzc ; dpirouz@ivey.uwo.ca" class="auth_mail" title="E-mail the corresponding author ; Anne W. Snowdond ; anne.snowdon@uwindsor.ca" class="auth_mail" title="E-mail the corresponding author
- 关键词：Descriptive norms ; Normative appeals ; Social marketing ; Child safety restraints ; Injury prevention
- 刊名：Accident Analysis & Prevention
- 出版年：2016
- 出版时间：July 2016
- 年：2016
- 卷：92
- 期：Complete
- 页码：184-188
- 全文大小：389 K
文摘
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Descriptive norms highlight behaviours others are engaging in.
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Integrating descriptive norms into booster seat safety campaign improved outcomes.
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Benefits primarily seen in parents reporting low topic involvement.
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Descriptive norms are easy to use and understand, bring value to safety campaigns.
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Paper also details novel way of measuring safety seat behavioural intentions.