This study uses an online survey to investigate perceptions of leadership among public relations practitioners in two emerging markets—Latvia and Russia.

Compared to their Russian colleagues, Latvian participants gave higher scores to all survey items.

Dealing with the speed and volume of information flow was rated as the most important issue both in Latvia and Russia.

The most important leadership ability in both countries was the capability to participate in the organizational strategic-decision making regarding the issue.

Compared to their Latvian colleagues, Russian participants were highly concerned with finding, developing and retaining talented communication professionals.