Hierarchical Bass model: a product diffusion model considering a diversity of sensitivity to fashion
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- 作者：Tohru Tashiro tashiro@cosmos.phys.ocha.ac.jp" class="auth_mail" title="E-mail the corresponding author
- 关键词：Product diffusion model ; Bass model ; Diversity of sensitivity to fashion
- 刊名：Physica A: Statistical Mechanics and its Applications
- 出版年：2016
- 出版时间：1 November 2016
- 年：2016
- 卷：461
- 期：Complete
- 页码：824-832
- 全文大小：492 K
文摘
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We unveil human behaviors behind the Bass model by a mean-field approach.
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The essential behavior is to be influenced by adopters or advertisements easily.
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Our new model reflects a diversity of sensitivity to fashion in our society.
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The new model can approximate the iPod sales data better than the Bass model.
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A new method to estimate the number of advertisements from fitting parameters is proposed.