The effects of teppanyaki restaurant stimuli on diners’ emotions and loyalty
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文摘
Chef’s image contributes to diners’ positive emotions and negative emotions. Interaction with other customers affect diners’ negative emotions, but not their positive emotions. Atmospherics affect diners’ negative emotions, but not their positive emotions. Diners’ positive emotions are a partial mediator of food quality and loyalty and chef’s image and loyalty. Diners’ negative emotions are a partial mediator of food quality and loyalty and atmospherics and loyalty.

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