Regional and product diversification and the performance of retail multinationals

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• 作者：Chang Hoon Oh^a ; ^{coh@sfu.ca" class="auth_mail" title="E-mail the corresponding author} ; Timo Sohl^b ; ^{timo.sohl@upf.edu" class="auth_mail" title="E-mail the corresponding author} ; Alan M. Rugman^c ; ¹ ; ^{a.rugman@henley.reading.ac.uk" class="auth_mail" title="E-mail the corresponding author}
• 关键词：Retail firms ; Geographic diversification ; Regional diversification ; Product diversification ; Firm performance ; S curve
• 刊名：Journal of International Management
• 出版年：2015
• 出版时间：September 2015
• 年：2015
• 卷：21
• 期：3
• 页码：220-234
• 全文大小：441 K

文摘

Despite the importance of geographic expansion in the services sector, few studies have analyzed the relationships between regional diversification, product diversification and performance for services firms. Here, we focus on experiential learning benefits and managerial complexity to investigate whether and how firms in the retail sector may benefit by expanding their activities within and across regional boundaries. Using panel data of 65 large European retailers from 19 countries for the period between 1997 and 2010, we find that intra-regional diversification has an inverted S-curve relationship and inter-regional diversification has an S-curve relationship with firm performance. Moreover, the results show that product diversification has a negative moderating effect on the relationship between inter-regional diversification and firm performance. Overall, these results add support in the services sector for the three-stage paradigm of international expansion and firm performance.