Selective marketing for environmentally sustainable tourism

详细信息    查看全文

• 作者：Sara Dolnicar ; Friedrich Leisch
• 关键词：A priori market segmentation ; Sustainable tourism ; Environmentally friendly tourists
• 刊名：Tourism Management
• 出版年：2008
• 出版时间：August 2008
• 年：2008
• 卷：29
• 期：4
• 页码：672-680
• 全文大小：241 K

文摘

The natural environment represents the main resource for many tourism destinations and tourists are increasingly interested in spending their vacation in unspoilt natural areas. Consequently, destination managers are under increased pressure to implement ecologically sustainable practices. Selective targeting of tourists has been proposed as one approach to sustainable destination management, but the feasibility of this approach remains untested. Therein lies the contribution of this study. Results from a survey of 1000 Australians indicated that market segments based on past environmentally friendly behaviour at the destination represent distinct groups with respect to psychographic, behavioural and socio-demographic personal characteristics. These explanatory variables contributed substantially to explaining pro-environmental behaviour.