On-demand streaming services and music industry revenues — Insights from Spotify's market entry
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- 作者：Nils Wlö ; merta ; 1 ; nils.wloemert@wu.ac.at" class="auth_mail" title="E-mail the corresponding author ; Dominik Papiesb ; dominik.papies@uni-tuebingen.de" class="auth_mail" title="E-mail the corresponding author
- 关键词：Digital distribution ; Distribution channels ; Cannibalization ; Free content ; Music industry
- 刊名：International Journal of Research in Marketing
- 出版年：2016
- 出版时间：June 2016
- 年：2016
- 卷：33
- 期：2
- 页码：314-327
- 全文大小：451 K
文摘
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We test how free and paid music streaming affects music industry revenue.
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Using longitudinal survey data we control for unobserved individual effects.
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Free (paid) streaming reduces expenditures in other channels by 11% (24%).
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Paid streaming positively influences total revenue through subscription fees.
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Free streaming only positively affects revenue for previously inactive adopters.