The influences of competitive intelligence budgets on informational energy dynamics

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• 作者：Gabriela Opait ^{gabriela.opait@ugal.ro" class="auth_mail" title="E-mail the corresponding author} ; Gianita Bleoju ^{gbleoju@ugal.ro" class="auth_mail" title="E-mail the corresponding author} ; Rozalia Nistor ^{rozalia.nistor@ugal.ro" class="auth_mail" title="E-mail the corresponding author} ; Alexandru Capatina ; ^{acapatana@ugal.ro" class="auth_mail" title="E-mail the corresponding author}
• 关键词：Competitive intelligence ; Profiling tool ; Informational energy ; Coefficient of variation ; Factors path method
• 刊名：Journal of Business Research
• 出版年：2016
• 出版时间：May 2016
• 年：2016
• 卷：69
• 期：5
• 页码：1682-1689
• 全文大小：378 K

文摘

This study presents a statistical analysis on the Competitive Intelligence (CI) budgets of a software development company by considering two main components of this budget: Competitor analysis and industry trends analysis. This research seeks to improve the financial management decisions on competitive intelligence budgets, which may reinforce the strategic positioning on dynamic and challenging environments. Building on organizational modeling, this study presents an analysis framework that combines organizational theory and statistical analysis to examine the influence of financial resources allocation. This study expands previous abductive-method-based research by using Onicescu's informational energy theory to the Romanian software industry. The results reflect changes in strategic priorities through financial reconfiguration consistent with the environment instability, thus supporting the CI profiling model that this study presents. In addition, the results show the relevance of Onicescu's informational energy theory in CI budgeting.