How people can become persuaded by weak messages presented by credible communicators: Not all sleeper effects are created equal
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- 作者：Dolores Albarrací ; na ; dalbarra@illinois.edu" class="auth_mail" title="E-mail the corresponding author ; G. Tarcan Kumkaleb ; tarcan.kumkale@khas.edu.tr" class="auth_mail" title="E-mail the corresponding author ; Patrick Poyner-Del Ventoc
- 关键词：Sleeper effect ; Attitude stability ; Persuasion ; Persistence ; Memory ; Attitude change
- 刊名：Journal of Experimental Social Psychology
- 出版年：2017
- 出版时间：January 2017
- 年：2017
- 卷：68
- 期：Complete
- 页码：171-180
- 全文大小：332 K
文摘
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Introduces a new kind of sleeper effect never considered before; a sleeper effect for the source
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Identifies conditions under which the new sleeper effect takes place
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Identifies reasons for the difficulty in generating the traditional sleeper effect for the arguments
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Presents a framework in which both types of effects can be generated