Customer responses to food-related attributes in ethnic restaurants

详细信息    查看全文

• 作者：Jong-Hyeong Kim ^{jhkim96@gmail.com} ; Hyewon Youn ; ^{hyewonyoun@yahoo.com} ; Yong Rao ^{raoyong@vip.163.com}
• 关键词：Perceived authenticity ; Ethnic foods ; Ethnic restaurants ; Food names ; Emotions
• 刊名：International Journal of Hospitality Management
• 出版年：2017
• 出版时间：February 2017
• 年：2017
• 卷：61
• 期：Complete
• 页码：129-139
• 全文大小：1044 K
• 卷排序：61

文摘

This study examines the influence of food-related attributes (i.e., food names and ingredients) on perceived authenticity and emotions (i.e., positive and negative), as well as the comparative influence of customers’ perceived authenticity and emotions on purchase intentions. The results show that unfamiliar food names and ingredients significantly enhance customers’ perceptions of authenticity and induce positive emotions. By contrast, familiar food names and ingredients arouse negative valence emotions, such as boredom and calm. We also found that perceived authenticity is the most influential factor for increasing ones’ purchase intentions, followed by positive arousal (i.e., active, adventurous, affectionate, daring, and energetic), positive valence emotion (i.e., happy, joyful, loving, pleasant, and satisfied), and negative arousing emotions (i.e., disgusted, guilty, and worried). This study’s findings provide ethnic restaurateurs with insights into how to better utilize their resources to deliver authentic and pleasant dining experiences to their visitors.