Linking usage and shopping: How value experiences can distinguish consumers
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- 作者：Gicquel Inè ; sa ; ines.gicquel@uha.fr" class="auth_mail" title="E-mail the corresponding author ; Casté ; ran Herbertb ; herbert.casteran@em-strasbourg.eu" class="auth_mail" title="E-mail the corresponding author
- 关键词：Shopping ; Usage ; Typology ; Value ; Experience
- 刊名：Journal of Retailing and Consumer Services
- 出版年：2016
- 出版时间：May 2016
- 年：2016
- 卷：30
- 期：Complete
- 页码：165-174
- 全文大小：504 K
文摘
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Three classes of consumers appear: apathetics, pragmatists, and enthusiasts.
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Consumers make a link between two moments of consumption: shopping and usage.
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Experience dimension values predict the values of the other related experience.
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Usage can be taken into account to better understand the path-to-purchase.