Comfort in brick and mortar shopping experiences: Examining antecedents and consequences of comfortable retail experiences

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• 作者：Jeremy Ainsworth^a ; ^{jeremy.ainsworth@ara.ac.nz} ; Jamye Foster^b ; ^{jamye.foster@usm.edu}
• 关键词：Consumer comfort ; Retail atmosphere ; Shopping value ; Shopping behavior
• 刊名：Journal of Retailing and Consumer Services
• 出版年：2017
• 出版时间：March 2017
• 年：2017
• 卷：35
• 期：Complete
• 页码：27-35
• 全文大小：362 K
• 卷排序：35

文摘

Consumer comfort positively influences both hedonic and utilitarian shopping value. Consumer comfort is positively influenced by retailer's layout. Consumer comfort is positively influenced by consumer familiarity with the retailer. Consumer comfort is not influenced by retailer's use of color or in-store music. Consumer comfort holds a mediational role within the retail environment.