Expressing and defining self and relationships through everyday shopping experiences

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• 作者：Larry D. Compeau^a ; ^{compeau@clarkson.edu" class="auth_mail" title="E-mail the corresponding author} ; Kent B. Monroe^b ; ¹ ; ^{kent@kentmonroe.net" class="auth_mail" title="E-mail the corresponding author} ; Dhruv Grewal^c ; ^{dgrewal@babson.edu" class="auth_mail" title="E-mail the corresponding author} ; Kristy Reynolds^d ; ^{kreynold@cba.ua.edu" class="auth_mail" title="E-mail the corresponding author}
• 关键词：Self ; Identity ; Shopping ; Relationships ; Phenomenology
• 刊名：Journal of Business Research
• 出版年：2016
• 出版时间：March 2016
• 年：2016
• 卷：69
• 期：3
• 页码：1035-1042
• 全文大小：310 K

文摘

Despite a good general understanding of retail patronage behavior, knowledge related to the deeper meanings of shopping is still uncertain. Using phenomenological depth interviews, the authors of this study examine lived shopping experiences. The findings contribute to the theory on shopping by revealing that shopping helps define participants' individual selves, both the constraining self and the liberating self. Shopping also acts as a mechanism for consumers to define and negotiate their relationships with others. These findings are important because much of who consumers are and their relationships with others depend on their shopping experiences. The findings also have significant implications for the development of theory.