Attribute-based design perceptions and consumer-brand relationship: Role of user expertise
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- 作者：Abhishek Mishra abhishek@iimidr.ac.in" class="auth_mail" title="E-mail the corresponding author
- 关键词：Design perception ; Experiential value ; Brand equity ; User expertise ; Visual ; Functional ; Kinesthetic ; Interface ; Information
- 刊名：Journal of Business Research
- 出版年：2016
- 出版时间：December 2016
- 年：2016
- 卷：69
- 期：12
- 页码：5983-5992
- 全文大小：493 K
文摘
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This work investigates the relationship between design perception and consumer based brand equity formation.
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Items are generated and validated for each design dimension.
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The proposed model is tested using data from three samples with expertise as moderator.