Investigating factors influencing the market success or failure of IT services in Korea

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• 作者：Jong-Hyun Park^a ; ^b ; ^{stephanos@etri.re.kr} ; Yun Bae Kim^c ; Moon-Koo Kim^b ; ^d
• 关键词：Critical success factors ; Failure factors ; IT services ; AHP analysis ; Market diffusion
• 刊名：International Journal of Information Management
• 出版年：2017
• 出版时间：February 2017
• 年：2017
• 卷：37
• 期：1
• 页码：1418-1427
• 全文大小：711 K
• 卷排序：37

文摘

This paper investigated the common success or failure factors leading to the market results of IPTV, VoIP, W-LAN, WiBro, T-DMB, and S-DMB services in Korea. The success of IT services was mainly due to meeting customer needs, low facility investment costs, service competitiveness, support of ecosystem, and active marketing activities. The absence of a business model was related to the partial success of IT services. Government policy affected IT services’ success or failure.