Assessing the diversity of values and goals amongst Brazilian commercial-scale progressive beef farmers using Q-methodology
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- 作者：Mariana A. Pereiraa ; mariana.pereira@embrapa.br" class="auth_mail" title="E-mail the corresponding author ; John R. Fairweatherb ; John.Fairweather@lincoln.ac.nz" class="auth_mail" title="E-mail the corresponding author ; Keith B. Woodfordc ; Keith.Woodford@lincoln.ac.nz" class="auth_mail" title="E-mail the corresponding author ; Peter L. Nuthallc ; Peter.Nuthall@lincoln.ac.nz" class="auth_mail" title="E-mail the corresponding author
- 关键词：Beef farming ; Farmer objectives ; Farmer typology ; Farming orientations ; Technology adoption
- 刊名：Agricultural Systems
- 出版年：2016
- 出版时间：May 2016
- 年：2016
- 卷：144
- 期：Complete
- 页码：1-8
- 全文大小：354 K
文摘
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This is the first study on typologies within a subset of progressive technology-adopting farmers.
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Q-methodology provided insights on the diversity of farmer goals and values amongst Brazilian progressive beef farmers.
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We found four farmer types with implications for technology promotion and adoption.
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All typologies considered cattle production and nature conservation as being compatible.
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The study provides links between agricultural innovation systems (AIS), goal diversity and adoption theory.