Standardization and contextualization: A study of language and leadership across 17 countries

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• 作者：Lena Zander^a ; ¹ ; ^{lena.zander@fek.uu.se"" rel=""nofollow} ; Audra I. Mockaitis^b ; ^{audra.mockaitis@vuw.ac.nz"" rel=""nofollow} ; Anne-Wil Harzing^c ; ^{harzing@unimelb.edu.au"" rel=""nofollow} ; Worldbank ; Philippines Joyce Baldueza ; Hanken School of Economics ; Finland Wilhelm Barner-Rasmussen ; Groupe ESC Toulouse Business School ; France Cordula Barzantny ; University of Maine ; USA Anne Canabal ; Graduate School of Business Administration ; Leadership ; Tecnologico de Monterrey ; Mexico Anabella Davila ; School of Business ; Universidad Adolfo Ibañ ; ez ; Chile Alvaro Espejo ; Universidade Cató ; lica Portuguesa ; Portugal  ; and IESE Business School ; Spain Rita Fernandes Ferreira ; Manchester Business School ; UK Axé ; le Giroud ; University of Heilbronn ; Germany Kathrin Koester ; Tatung University ; Taiwan Yung-Kuei Liang ; Kemmy Business School ; University of Limerick ; Ireland Michael J. Morley ; University of Patras ; Greece Barbara Myloni ; HayGroup SA ; South Africa Joseph O.T. Odusanya ; Telfer School of Management ; University of Ottawa ; Canada Sharon Leiba O'Sullivan ; University of Malaya ; Malaysia Ananda Kumar Palaniappan ; Robert H. Smith School of Business ; University of Maryland ; USA Paulo Prochno ; Jawaharlal Nehru University ; India Srabani Roy Choudhury ; University of Surrey ; UK Ayse Saka-Helmhout ; Asian Institute of Technology ; Thailand Sununta Siengthai ; Marmara University ; Turkey Ayda Uzuncarsili Soydas ; Otemon Gakuin University ; Japan Linda Viswat
• 关键词：Language ; Leadership ; Context ; Culture ; Multinational company ; Cultural accommodation
• 刊名：Journal of World Business
• 出版年：2011
• 出版时间：July 2011
• 年：2011
• 卷：46
• 期：3
• 页码：296-304
• 全文大小：288 K

文摘

With multinational corporations increasingly adopting English as a corporate language, the issue of language management and the pros and cons of language standardization have been widely debated in the literature. Our 17-country study considers whether the use of English as a common corporate language causes difficulties. We empirically examine whether managerial reactions to specific leadership scenario-based situations change as a consequence of the language they use. Our results show that the choice of language (native or English) does not matter much for the studied leadership scenarios. Instead, leadership decisions and reactions depend more on cultural and situational context.