Experimental design used to examine the persuasion and credibility of pro and anti-gun control arguments via Twitter and news articles.
Study also examined the effect of the medium of transmittal (online news vs Twitter).
Pro-gun control frames were more persuasive and more credible than anti-gun control frames.
Arguments transmitted via online news articles elicited more persuasion than those transmitted via Twitter.
Arguments transmitted via online news articles were also deemed more credible than those transmitted via Twitter.