Why do players buy in-game content? An empirical study on concrete purchase motivations

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• 作者：Juho Hamari^a ; ^c ; ^d ; ^{juho.hamari@uta.fi} ; Kati Alha^a ; ^{kati.alha@uta.fi} ; Simo Jä ; rvelä ; ^b ; ^{simo.jarvela2@aalto.fi} ; J. Matias Kivikangas^b ; ^{matias.kivikangas@aalto.fi} ; Jonna Koivisto^a ; ^{lauri.keronen@uta.fi} ; Janne Paavilainen^a ; ^{janne.paavilainen@uta.fi}
• 关键词：Free-to-play ; Freemium ; Online games ; Social networking services ; Video games ; Virtual goods
• 刊名：Computers in Human Behavior
• 出版年：2017
• 出版时间：March 2017
• 年：2017
• 卷：68
• 期：Complete
• 页码：538-546
• 全文大小：325 K
• 卷排序：68

文摘

Inventory/questionnaire of in-game purchase motivations (19) was formed. Motivational dimensions of in-game purchases were investigated via survey (N = 519). Nineteen motivations converged onto six main dimensions: Unobstructing, Social, Competition, Economical, Children, and Unlocking content. Unobstructing, Social and Economical motivations predicted in-game purchases.