Testing Cross-National Conflict Shifting theory: An analysis of Chiquita Brands¡¯ transnational crisis in Colombia

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• 作者：Vanessa Bravop>ap>p> ; p>p>vbravo@elon.edup> ; Juan-Carlos Molledap>bp> ; André ; s Felipe Giraldo Dá ; vilap>cp> ; Luis Horacio Boterop>cp>
• 关键词：Transnational crisis ; Cross-National Conflict Shifting (CNCS) theory ; US ; Colombia
• 刊名：Public Relations Review
• 出版年：2013
• 出版时间：March, 2013
• 年：2013
• 卷：39
• 期：1
• 页码：57-59
• 全文大小：129 K

文摘

This study uses the Cross-National Conflict Shifting theory to analyze Chiquita Brands¡¯ transnational crisis originated in Colombia with consequences in the United States. The research includes a content analysis and a case study conducted by U.S. and Colombian scholars. This research contributes to the global public relations¡¯ body of knowledge by supporting 9 out of the 10 CNCS theoretical propositions, and further supporting the theory with 3 research questions and 8 hypotheses (2 partially supported, 6 supported).