Personal aspirations and brand engagement in self-concept
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- 作者：Wiktor Razmus ; PhD ; wrazmus@gmail.com" class="auth_mail" title="E-mail the corresponding author ; Małgorzata Jaroszyńska ; Magdalena Palęga
- 关键词：BESC ; Personal aspirations ; Intrinsic aspirations ; Extrinsic aspirations ; Self ; SEM
- 刊名：Personality and Individual Differences
- 出版年：2017
- 出版时间：15 January 2017
- 年：2017
- 卷：105
- 期：Complete
- 页码：294-299
- 全文大小：298 K
文摘
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A comprehensive psychological explanation of the motivational drivers for BESC
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There is a positive and direct relationship between extrinsic aspirations and BESC.
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Appealing appearance is positively and directly related to BESC.
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Intrinsic aspirations are negatively associated with BESC.